Along with audio, your encoder/on-demand content is also able to deliver/contain metadata. This simply means "data about the data". You will come across this term in regard to both live streams and on-demand content.
Metadata in Live Streams
In regards to live streams. Metadata could be information (sent alongside your audio) about the music playing on your station, the show that is broadcasting, or could just show your station's web address or social media handles. Metadata can be displayed by a number of Internet Radio players and can be retrieved manually to display on your station's website.
[2020-01-07 09:21:16] INFO admin/command_metadata Metadata song on /yourmount.mp3 set to "Fangclub - Viva Violent"
"Metadata song" field as it appears in Ingest Log (top) and SharpStream Live Player (below).
Metadata can also be used to trigger mid-roll ads for online advertising. This requires an account with AdsWizz. If you are interested in monetisation, speak to a member of our sales team.
You can programme metadata in your playout system or your encoder itself. To check metadata is being received by us, head to Portal and look at your ingest log or see the metadata that is currently being sent listed alongside 'Metadata on Ingress' on your Stream Page.
Metadata in On-Demand Content
Metadata can also be found in on-demand items in Platform. In this context, "metadata" refers to the title, description and tags that accompany the audio content.